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Strategic Planning & Business Analytics Manager

Ort Seoul, Seoul, Südkorea Anzeigen-ID R-185660 Veröffentlichungsdatum 13/06/2024

Role description

This position has responsibility for both marketing capability building and strategic planning, to support company’s strategy development and execution.

Typical Accountabilities

- Business Insight Excellence Partner

  • Generate business insights on a regular and ad-hoc basis to help identify opportunities/risks
  • Customize dashboards and reports to equip the commercial teams with knowledge that will enable better and faster business decision making
  • Collaborate with commercial teams in building business cases with required analysis/calculations
  • Lead and coordinate data/information acquisitions to enhance business/market intelligence
  • Participate and contribute towards strategy development in the business planning processes
  • Monitors the research and analysis of the Company’s moderately complex markets, competition and product mix.
  • Manages research studies and makes presentations on current, new market areas and future market conditions.
  • Works on issues of where analysis of situation and or data requires evaluation of a variety of factors, including an understanding of current business trends.
  • May compile and analyze moderately complex statistical data on past sales and trends to forecast future trends. 
  • Responsible for directing or conducting the modeling and analysis used to determine the return on various marketing initiatives.
  • Delivers advanced analytical support to middle and upper management, either through subordinate analysts or individual efforts.
  • Interacts successfully with internal brand teams consisting of members of senior management by providing timely and accurate data and analysis. 
  • May serve as a member of a product life cycle team, participating in the development of Market Research’s strategy for a brand promotional plan.
  • Manages primary and secondary market research agencies.
  • Proactively focuses on improvements to the current Market Research processes and works closely with management to develop more effective presentations, informational packets and research findings.

- Business Planning Coordinator

  • Participate and contribute towards strategy development in the business planning processes, such as BSP (Brand Strategic Planning) or BEP (Brand Execution Planning)  
  • Actively participate and update corporate (scorecard) and brand KPI, forecasting assumption & rationale validation
  • Coordinate with cross functional teams and regional level to set review schedules as well as pre/post communication

- Marketing Excellence Champion

  • Having responsibility of embedding and consistently updating AstraZeneca Marketing framework as well as marketing training program (Degreed) and MSP (Marketing Success Profile)
  • Coordinate with marketing and drive to develop relevant marketing capability program, based upon the result of capability assessment and marketers’ needs
  • Closely coordinate with Asia Area or Global Marketing & Digital excellence team to adopt global framework or programs to local level


  • Company strategy and market analytics skill
  • Strong communication to collaborate with cross functional team
  • Excellent written and verbal English


  • Education: Bachelors degree and above
  • Language: Korean, Good command of English

Work Experience:

  • +10 years experiences in pharmaceutical company marketing, strategic planning, business analytics, or strategic consulting, market research firm related with healthcare industry


  • Overall pharma business understanding from manufacturing to sales and marketing
  • Strong analytics capability / business acumen with ability to understand and interpret information from multiple sources.
  • Good presentation skills with the ability to explain concepts or plans in a simple concise manner.
  • Ability to perform market assessments (using multiple quantitative and qualitative sources) to translate data into actionable recommendations.
  • Demonstrated knowledge of secondary data sources (IQIVA, HIRA, UBIST, etc.)
  • Strong networking through industry

10000905 E BDCS

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