Marketing Director, CVRM

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. 

AstraZeneca's strategy in CVRM (Cardiovascular Renal Metabolic) focuses on ways to reduce morbidity, mortality and organ damage by addressing multiple risk factors across cardiovascular (CV) disease, diabetes and chronic kidney-disease indications. The patient-centric approach is reinforced by science-led life-cycle management programs and technologies, including early research into regenerative methods.

The Marketing Director – new CVRM assetlocated in Wilmington, DE, plays a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives with hard to control hypertension. This role offers the opportunity to shape the future of our CVRM therapeutic areais responsible for leading the definition, design, execution and measurement of brand strategy across both HCP & Consumer segments. This role is expected to work across all customer segments and partner effectively with key stakeholders including Global Brand Teams, Insights & Analytics, Market Access, Medical, Commercial Operations and Sales teams to drive brand performance. This role will report to the Sr. Director of Marketing of the brand.

What you’ll do:

• Lead the strategic direction and pre-launch marketing activities for the newest CVRM asset including but not limited to market shaping activities, brand positioning, Key External Expert (KEE) engagement, disease state awareness campaign and activities, launch readiness reviews,forecasting and resourcing assumptions, and more 

• Responsible for leading the creation of an integrated channel marketing strategy for the disease state and brand

• Objectivelyanalyze and commercially evaluate the newest brand asset considering the product profile, competitive positioning, unmet need, pricing and market access, etc.

• Lead the cross-functional Brand Working Group to progress key milestones and projects and ensure stakeholder alignment

• Produce detailed strategic and operational commercial plans that address positioning and messaging

• Collaborate and pull through the strategic direction, design, execution and measurement of all marketing strategies, tactics and activities to deliver product objectives.

• Responsible for collaborating and driving the following key work: marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.

• Manage marketing relationships with agencies, vendor partners, consultants, and other third-party groups 

• Collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends.

• Build and maintain external and internal networks of disease area experts

• Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent.

• Collaborate with other functional areas to ensure future promotional planning is consistent with legal/regulatory compliance.

• Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups 

Requirements:

• Bachelor's Degree; preferably in business, marketing or the sciences

• 8 years of Pharmaceutical or Healthcare experience

• 5 years of Pharmaceutical Marketing and Promotions experience

• Experience leading brand strategy and executing against it

• Ability to assess and drive results with proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area

• Demonstrated experience in working within cross-functional business units essential

• Strong communication, presentation skills.

• Demonstrated Learning Agility

• Ability to successfully lead through ambiguity

Preferred Qualifications 

• Advanced Degree

• Successful experience leading change transformation

• Experience in cross-channel, cross-customer marketing

• Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension is strongly preferred

• Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement

• Experience in Insight/Market Research

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where innovation thrives, fueled by partnerships both internally and externally. Our commitment to transforming cancer care goes beyond treatment; we shape the entire patient experience from diagnosis to survivorship. With access to industry-leading research, technology, and a pipeline like no other, you'll have the opportunity to accelerate your career while making a meaningful impact on patients' lives worldwide.

Ready to join us on this transformative journey? Apply now and be part of a team that's changing the future of cancer treatment!