Senior Brand Manager

Are you passionate about making a positive and impactful difference to the lives of others? Are you an experienced marketer ready to launch life changing products? Join Alexion as a Senior Brand Manager.  

About Alexion

As a business, we are committed to people. Everyone goes above and beyond to overcome significant challenges and achieve extraordinary outcomes. Our patient first approach informs all our decision-making, and we invest in team and individual development. Ours is an energetic, fast-paced way of working that is solutions focused and collaborative. 

We will help you expand your skills and knowledge and unlock your best. Working at pace, you’ll be challenged and supported to grow – learning from inspiring leadership and exceptional teams who believe in the power of science to make a difference. Every day you will broaden your horizons and skills, finding opportunities to take the initiative and build a meaningful career. Our outstanding learning resources and new diverse career-enhancing opportunities will quickly deepen your personal and professional growth. 

About the role

As a Senior Brand Manager, you will be responsible for leading the development and execution of comprehensive brand marketing strategies for our neurology product portfolio. You will play a pivotal role in shaping the long-term brand vision and driving market expansion strategies to optimize patient pathways to care. Your focus will include market share leadership, financial management of the brand budget, product forecasting, life-cycle management, and coaching and mentoring the team.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies to drive brand awareness, customer engagement, and loyalty.
• Lead cross-functional commercial and project teams to deliver brand objectives and ensure alignment with overall marketing and business objectives
• Champion the brand vision and strategy with the medical and sales teams to drive engagement
• Responsible for accurate brand forecasting including volume & patient models which are validated against external data sources to ensure accuracy
• Conduct market research and analysis to identify market trends, consumer insights, and competitive landscape to inform brand strategy.
• Establish KPIs for marketing activities and monitor progress, defining success metrics, and identifying continuous improvement opportunities.
• Manage the implementation of integrated marketing campaigns across various channels, including digital & social media.
• Track and analyse key performance indicators (KPIs) to evaluate the effectiveness of brand marketing initiatives and make data-driven recommendations for optimization.
• Oversee brand budget management and allocation to maximize ROI and achieve business goals.

Requirements:

• Bachelor’s degree in marketing, business, or related field; Master’s degree is a plus.
• Specialty brand marketing experience, with over 5 years’ experience leading a brand/portfolio and cross functional team
• Product launch experience
• Strong understanding of consumer behaviour, market dynamics, and brand management principles.
• Demonstrated ability to develop and execute successful brand marketing strategies that drive business results.
• Excellent project management and leadership skills with the ability to manage multiple projects and stakeholders simultaneously.
• Proficiency in data analysis and interpretation to derive actionable insights.
• Exceptional written and verbal communication skills with the ability to craft compelling brand narratives.
• Up-to-date with the latest trends and best practices in brand marketing and digital technologies.
  

Desired Skills and Experiences:

• Prior experience in pharmaceutical brand management with a track record of effective implementation of plans and campaigns.
• In-depth understanding of the patient experience from diagnosis throughout their journey.
• Demonstrable strategic and tactical approach with a focus on effective decision making and results.
• Strong financial acumen, with the ability to assess and drive results.
• Experience managing complex projects at the project management level.
• Ability to work cross-functionally to develop specific plans to address different challenges at a customer level.
• Strong interpersonal and communication skills.
• Experience in driving business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position.

Why Alexion?

At Alexion, people living with rare and devastating diseases are our Guiding Star. We are driven to continuously innovate and create meaningful value in all we do to help patients and families fully live their best lives. We value the uniqueness and diversity of our employees and recognize that nurturing the diverse perspectives and strengths of our people translate into innovative breakthroughs for patients.   

Growth & Opportunity: Be part of a growing team with opportunities to shape strategy and make a meaningful impact on patient care.

Launch Excellence: Work on high-profile launches, supporting the introduction of innovative therapies to the Australian market.

Collaborative Culture: Join a supportive, resilient team that values fresh perspectives, encourages a can-do attitude and provides mentorship to new team members.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you. 
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours. 
• If you’re curious to know more then please reach out to Danielle Jones. We welcome your application.

Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn

Visit https://www.astrazeneca.com.au/ and https://www.astrazeneca.com/

For some useful hints and tips, please visit https://careers.astrazeneca.com/application-hints-tips

AstraZeneca in Australia has been formally recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA). As an organisation we stand with confidence on our gender equality initiatives including pay equity, leadership development programs, and zero tolerance for gender-based harassment. This achievement exemplifies our commitment to building high performing, inclusive and diverse teams that collaborate across our enterprise, aligned to our values and strategic priority of being a Great Place to Work.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.