Director, U.S. HCP Marketing Strategy, HSCT-TMA

As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. HCP Marketing Strategy, HSCT-TMA will report to the marketing lead aHUS/TMA and partners with the US cross-functional and global teams to drive HSCT-TMA strategies and tactics.This is a unique opportunity to support a launch with a major impact on the success of our leading Alexion product in a new indication. This individual will play a critical role in finalizing the launch plan and identifying critical launch success factors and developing and executing tactics and programs for market shaping and launch success.

You will be responsible for: 

• Leading the US commercial launch preparationand execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategieswith the support of a senior manager

• Lead the creation and execution of brand plans, including disease educationand HCP initiatives.

• Creating and executingHCP tactics, inclusive of personal and non-personal disease education and product promotion

• Developing commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for HSCT-TMA

• Working collaboratively across US commercial team, with close collaboration with Patient marketing director aHUS/TMA and AD digital marketing aHUS/TMA, as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT-TMA

• Refinelaunch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access

• Developing launch strategy and execution plan across personal and non-personal channel for HCPs

• Partner closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution

• Develop strategic partnerships with key opinion leaders, and specialty centers.

• Foster an innovative and patient-centric culture throughout launch activities.

• Managing brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership.

• Monitor and evaluate launch performance metrics, adapting HCP tactics and strategy as needed.

• Ensure compliance with all relevant regulations and internal policies in promotional activities.

You will need to have:

• Bachelor’s degree in life sciences, business, or related field required

• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing.

• Strong understanding of US commercialization strategies, market access challenges, and patient/care pathway in rare diseases.

• Previousexperience preparing and executing a launch in the U.S. is required

• Excellent interpersonal skills with demonstratedtrack record and ability to drive results as an effective team member and cross-functional leader.

• Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team

• Strong project management, collaboration, relationship building / networking skills

• Ability to engage in scientific discussions with KOLs for commercial purposes 

• Ability to work effectively in a matrixed, cross-functional environment.

• High sense of ethics and responsibility

• Ability to travel as required to meet business needs, up to ~30%

• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation,to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (MBA, MSc, PharmD, etc.)

• Prior experience at Director level in Marketing.

• Prior experience in Hematology, Transplantation or Immunology 

• Prior experience working with multi-disciplinary care teams, influencing clinical protocol developmentand navigating hospital in-patient dynamics 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca's Alexion division, you'll find yourself at the forefront of rare disease biopharma. Our commitment to transparency, objectivity, and ethics drives us to push scientific boundaries. With global reach and potent capabilities, we are uniquely positioned to shape the future of rare disease treatment. Our culture fosters innovation through a passionate entrepreneurial spirit combined with the strength of a global biopharma. Here you'll be empowered to make a difference by connecting deeply with patients' journeys while growing your career alongside exceptional leaders.

Ready to embark on this exciting journey? Apply now to join our team!

The annual base pay for this position ranges from $180,875.20 - $271,312.80. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.