Marketing Manager, Patient Marketing, Respiratory Biologics
Do you have expertise in, and passion for marketing? Would you like to apply your expertise to impact the Respiratory Biologics therapeutic area in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.
The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.
As a Marketing Manager in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager, Patient Marketing is responsible for working with Brand Leadership and partner collaboration teams to develop, execute and measure aspects of the brand strategy.
What you’ll do
Lead the execution of the Patient Marketing Strategy across diverse patient segments
Effectively convey the brand's vision with passion and authenticity to both marketing and cross-functional teams
Supervise operational work streams, ensuring alignment to strategy, adherence to achieving project milestones, and providing essential insights for effective in-market execution
Exhibit collaborative leadership across different functions, adeptly organizing people, activities, communication, and resources toward shared objectives within set timelines
Display strategic thinking prowess to drive impactful outcomes
Collaborate in defining program KPI goals while establishing and monitoringprogram measurement
Manage day-to-day budget allocations and cultivate relationships with agency partners
Lead specific workstreams and capitalize on brand opportunities, as directed by the Senior Marketing Director, with accountability for final outcomes
Establish and/or optimize governance structures and collaborative methodologies within co-promotion alliances
Essential for the role
3 years of pharmaceutical or related experience OR 3 years of marketing experience and 1 year in pharmaceutical industry
Bachelor’s Degree
Proven ability to lead without authority
Ability to manage complex projects
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
Strong communication and interpersonal skills
Desirable for the role
Prior Respiratory or Biologics area experience
Experience launching new products or indications
Advanced Degree in Business, Marketing, or Science
Understanding of US healthcare system pricing and reimbursement
Why AstraZeneca?
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering innovative methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what’s next!
If you're ready to make a lasting impact in marketing by tapping into your expertise in an environment driven by science and innovation, we encourage you to apply.
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
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