Director Marketing, Vaccines

At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and collaborating to make the impossible a reality. The Marketing Director is responsible for leading the definition, design, execution, and measurement of brand strategy across both HCP and Consumer segments. This role requires working across all customer segments and partnering effectively with Brand and Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The Director will work closely with the Brand Insight Director on planning all insight work, including primary and secondary research, database management, and ROI measurements. This position will align a diverse team around a clear vision and purpose while leading, inspiring, developing, and motivating the team to achieve individual and organizational objectives successfully.

Accountabilities:

• Develop go-to-market plan for new indication and ensure strategically aligned initiatives to drive the brand imperatives
• Lead the development and execution of coordinated channel marketing and media plans
• Partner with Business Insights and Market Research Team to develop and implement key insight plan, define success metrics, and analyze performance on an ongoing basis with a keen eye to optimization
• Partner with sales team to drive growth of in-line business
• Develop, implement, and monitor launch critical metrics
• Lead multiple program budgets, timelines, processes, and procedures
• Lead partner agency relationships, workflow, and related expense budgets

Essential Skills/Experience:

• Bachelor's Degree required; preferably in business, marketing or the sciences
• 8 years of Pharmaceutical or Healthcare experience; preferably in brand marketing, market access, market research/analytics or strategic planning
• 4 years of US Pharmaceutical Marketing and Promotions experience
• Successful delivery of strategic and operational plans within a therapeutic or business area
• Proven experience in working within cross-functional business units essential
• Strong financial foresight with the ability to assess and get results
• Strong presentation and negotiation skills
• Ability to optimally lead through ambiguity
• Successful experience leading change transformation
• Proven learning agility

Desirable Skills/Experience:

• Advanced Degree in business, marketing, or the sciences
• Experience in both Consumer Marketing & HCP Marketing
• Experience in Insight/Market Research
• Experience across product life cycle (emerging, launch, in-line, mature)
• Experience related to therapeutic area (vaccines / infectious diseases)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Pharmacy (retail) marketing experience
• Development of digital customer experiences and/or e-commerce

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where you can learn and grow together with a team dedicated to bringing life-saving medicines to patients. With an expanding BioPharmaceuticals and Oncology pipeline, we share learnings and synergies as we bring products to market together. Here, you have the opportunity to build a diverse career with low borders between areas and opportunities to switch lanes easily.

Ready to make an impact? Apply now!