Associate Director, Digital Marketing, Inhaled Respiratory-Wilmington, DE

Are you ready to make a significant impact on patient lives? AstraZeneca is seeking an Associate Marketing Director for our Inhaled Respiratory division within the Biopharmaceuticals Business Unit. This role offers the opportunity to shape the future of our respiratory therapeutic area and lead the strategic implementation of brand strategy through Digital Channels. Join us and reimagine the patient journey!

Key Accountabilities:

This role is a key position within the Brand Marketing Team, operating across HCP and Consumer channels, and reports directly into the Sr. Director, Marketing.  This individual will lead the HCP and Consumer media strategy, design and execution of all branded/unbranded tactics across media and social channels.

In this role, you will also lead the measurement, ongoing optimization of campaigns across the relevant channels.  This individual will also partner closely with internal omnichannel teams and with external partners to ensure the overall plan is optimized to deliver for the brand.

Essential Skills/Experience:

• Bachelor’s  Degree in Business, Marketing or in the Sciences
• 5+ years Marketing and Promotions experience, with digital platforms, including media, social and omnichannel campaigns
• Consumer Marketing experience
• Demonstrated experience in working within cross-functional business units is essential
• Strong presentation and negotiation skills
• Ability to successfully lead through ambiguity
• Demonstrated ability to lead without authority

• Ability to manage complex projects
• Ability to gauge the feasibility, impact and risks of proposed programs
• Comfort operating in a highly regulated environment and industry
• Strong communication and interpersonal skills

Desirable Skills/Experience:

• Prior Field Sales, Sales Leadership and or Scientific Communications experience
• Experience in HCP and Consumer media
• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital)
• Development of digital customer experiences and/or e-commerce
• Advanced Degree in Business, Marketing, or Science
• Experience in HCP Marketing and/or pharmaceutical sales
• Experience in Insight/Market Research
• Experience related to Respiratory therapeutic area

At AstraZeneca, we are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. If you like to run fast, this is the place for you. We thrive on the pace and energy, with a winning mentality we can make anything happen. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

Are you ready to join us on this journey? To be part of shaping the future? To work with top people to build a diverse career and learn what Commercial looks like at its best? If so, apply today!

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering groundbreaking methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

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