Product Manager (Respiratory)

At AstraZeneca we are guided in our work by a strong set of values, and we're resetting expectations of what a bio-pharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. Every one of our employees makes a difference to patient lives every day. In Global Sustainability you may not feel you're at the front line of research but your role in changing patients' lives is critical. Our mission is ambitious and it takes the skills of a collaborative team to really deliver on what science can do and to always put patients first.

We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If you're swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person.

Right no we are looking for Product Manager (Respiratory) to contribute to AZ’s commercial success through the development and implementation of marketing strategies and plans that lead to a sustainable, profitable and competitive positioning of the brands or brand groups in his/her area of responsibility in the market.

MAIN DUTIES:

Product marketing strategy, plans and business results

• Preparing, updating and implementing respective plans (Brand Operational Plans/Brand Strategic Plans) including short and long-term sales/market share/profitability targets of the brands in his/her area of responsibility in cooperation with Franchise Lead

• Gathering and interpreting accurately the customer segmentation, market analyses, competitor analyses, other developments within the sector and the respective data to ensure that the brand plans will reach the targets, integrating these to the operational plans and keeping the plans updated

• Planning, executing & adjusting omnichannel communication to specific HCP target groups

• Developing and implementing alternative/back up plans and strategies in a proactive manner in case of regulatory changes, changes driven by the brand and competition etc.

Planning and financial management

• Contributing to ensure that consistent forecasts are made for the market, market share and sales to maintain the continuity of the growth of the brand and to make maximum use of the potential

• Making the most efficient use of the investments budget through planning the marketing activities in a manner to provide the maximum benefit to ensure that the defined profitability and sales targets are reached

• Cooperation with brand team and marketing planning department to ensure that long term plans are made and revised in line with AZ planning processes. Managing deliveries with constant contact with global, supply & distribution team. 

Integration of cross functions 

• Establishing a bilateral communication with the sales team to ensure that the strategic and operational plans are appropriately implemented, informing, directing, and providing feedback to and receiving feedback from, the sales team during periodical and other meetings and following up the implementation of the plan

Customer Relations 

• Defining the communication strategy for the target customer portfolio for brand, sharing /improving/implementing this strategy with the respective functions/persons.

• Visiting customers through planning dual visits with the sales team to provide suitable strategy to the market and ensure that potential problems are solved

• Building and maintaining relations with Key Experts in the therapeutic area to obtain information about the market’s practices and strategies and to maximize the commercial opportunities for the brand

• Compliance with AZ principles and procedures

• Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation

Education, Qualifications, Skills and Experience 

Essential

• Excellent command of written and spoken English

• Master degree required e.g. in Marketing, Management, Medical or relevant

• At least 4 years’ experience in an innovative pharmaceutical company in Rx marketing area

• Experience in omnichannel marketing.

• Customer-oriented personality with strong planning and organizational skills

• Analytical thinker and attentive to details

• Strategic thinker with ability to set product vision

• Good at teamwork

• Ability to work in crossfunctionalteams

• Excellent presentation and communication skills (verbal and written).

• Advanced knowledge in MS Office applications

• Ability to set and manage priorities, resources, performance targets and project initiatives in a multi TA, matrix environment

• High integrity and ethical standards

Desirable

• Experience in respiratory therapeutic area

• Understanding of Healthcare environment (outpatient clinics, pharmacies, hospital)

• Experience in disease awareness campaigns, Patient support programs will be an advantage

• Experience in Insight/Market Research

• Strategic/Marketing insights and awareness of TA/Brand specific strategies

• Business acumen

• Proven ability to influence in a cross-functional and multidisciplinary context

• A high level of energy and passion toward patients, science and public health

Join AstraZeneca and help us deliver life-changing medicines. Be among our employees who continue to make us an innovation-driven company that stands firmly among the world’s leaders in biopharmaceuticals. APPLY!