Lung Cancer (Sr.) Brand Manager

Purpose of the Job

• Successfully lead Tagrisso business via building Lung cancer market with differentiated launch excellence
• Collaborate with the cross functional teams for maximizing brand opportunities
• Manage Tagrisso life cycle beyond the Lung cancer indications

Typical Accountabilities

• Develop Tagrisso brand plan and seamlessly execute the planned actions in a timely manner collaborating with the cross functional teams
• Strategically communicate with the external key stakeholders and collaborate with business partners based on high passion & winning spirit
• Track business performance regularly working with related functions to achieve the brand goal

Functional Capabilities

• Define business opportunities through deep understanding of the market and competitive landscape. Define key questions, hypothesis and deploy latest research skills to deepen understanding of patients, HCPs and payers.
• Prioritize, optimize, and identify strategy of key accounts and customers, defining sequence of tactics and measuring engagement, leading cross functionally, leveraging influence
• Define KPIs and track qualitative and quantitative data to measure customer interaction and results of marketing mix
• Execute and track budgeting and forecasting
• Design customer value proposition and drive articulation of the holistic value proposition across brand offerings
• Ensure quality content generation and optimal deployment across channels considering internal and external compliance and key trends of the market environment
• Understand market sequencing and access requirements for product launch
• Cross functional collaboration with Medical, Sales, RA, and P&R to define joined up approach to customer engagement and share insights

Essential Qualification

• Bachelor’s degrees and above
• Over 5-year experience of marketing in pharma industry
• Strong drive for results
• Strategic business planning and project management
• Good interpersonal communication
• Fluent English communication

Desired skills or requirements

• MS office skills(Word, PPT, Excel) proficiency

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