Associate Brand Manager

[Role description]

• Successfully support Lynparza/Imfinzi business via building GI & GU/GY Cancer market with differentiated marketing excellence
• Collaborate with the partner company & cross functional team for maximizing brand opportunities
• Manage Lynparza/Imfinzi life cycle beyond the GI & GU/GY cancer indications

[Typical Accountabilities]

• Develop Lynparza/Imfinzi marketing plan and seamlessly execute the planned actions in a timely manner collaborating with the partner company and the cross functional teams
• Strategically communicate with the external key stakeholders and collaborate with business partners based on the high passion & winning spirit
• Track business performance regularly working with related functions to achieve the brand goal

[Skills]

• Define business opportunities through deep understanding of the market and competitive landscape. Define key questions, hypothesis and deploy latest research skills to deepen understanding of patients, HCPs and payers.
• Prioritize, optimize and identify strategy of key accounts and customers, defining sequence of tactics and measuring engagement, leading cross functionally, leveraging influence
• Define KPIs and track qualitative and quantitative data to measure customer interaction and results of marketing mix
• Execute and track budgeting and forecasting
• Design customer value proposition and drive articulation of the holistic value proposition across brand offerings
• Ensure quality content generation and optimal deployment across channels considering internal and external compliance and key trends of the market environment
• Understand market sequencing and access requirements for product launch
• Cross functional collaboration with Medical, Sales, RA, and P&R to define joined up approach to customer engagement and share insights

[Qualifications]

• [Bachelor’s degrees and above
• Internship experience of marketing in pharma industry
• Strong drive for results
• Strategic business planning and project management
• Good interpersonal communication
• Fluent English communication
• MS office skills(Word, PPT, Excel) proficiency

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