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Senior Brand Leader - Rare Disease

Ort Neu-Delhi, Delhi, Indien Anzeigen-ID R-203040 Veröffentlichungsdatum 21/06/2024

About us

At AstraZeneca we are guided in our work by a strong set of values, and we’re resetting expectations of what a biopharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. From scientists to sales, lab techs to legal, we’re on a mission to turn ideas into life changing medicines that transform lives. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If you’re swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

Job Description: Senior Brand Leader - Rare Disease

You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super specialty segment for AZ India. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Sr Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on.

Key Duties and Accountabilities

Building Brands / Therapy

Achieve Market Share objective, bottom-line targets, top line & profitability.

Facilitate development and execution of Rare Disease portfolio promotional plan and programs and ensure their consistency with brand strategy and work towards future RD portfolio.

Study and interpret market conditions and forecast sales and market share.

Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term marketing plans

Assists in designing, implementing, and evaluating HCP marketing activities for KOSELUGO and New Launches (Soliris) including personal promotion (Sales) and channel solutions (Digital, social media, Print)

Completion of product strategic and tactical Plans and Monitors the implementation.

Reviews market assumptions and plans.

Ensures market patient model are in line with global templates / standard Brand Plan template.

Validates sales and market share developments for products.

Monitors sales and product supply, ensures forecasts are adjusted as necessary.

Tracks implementation plan with senior sales management to ensure achievement of targets.

Relationship building with key external stakeholders, and builds AZ networking.

Works to identify the key stakeholders and KEE and decision makers in the therapeutic area

Work to identify patient advocacy groups and build a collaborative plan to improve patient outcomes

Maintain and improve systems and processes.

Tracks monthly performance vs budget and analyse reasons for gaps.

Completes and submits monthly summary of performance, including activities and A&P against the plan.

Streamlines reporting system and re-evaluate the necessity of reports as required.

Financial Planning and forecast.

Expertise in  understanding / building patient models , short and long tern brand and portfolio forecast & Resource management

People Management – Effectively coach and mentor Brand activation manger.  

Key Requirements

  • Strong functional understanding and experience of effective brand management from Market understanding to defining clear strategies and operation Plan.
  • Ability to understand complex ecosystems, patient journeys to drive positive patient experience with robust brand planning process.
  • New Launch Excellence (Pre to post launch)
  • High level of understanding of innovative Pricing and MA models
  • Ability to collaborate and influence Above market.
  • Good understanding / experience of Digital landscape and omnichannel
  • Collaboration and impact across cross functional teams (Medical / Govt & corporate affairs, Key Accounts / IBEX)
  • Effective MS Office skills (PPT / Excel)

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

  • Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
  • Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
  • If you’re curious to know more then please reach out to (contact person) We welcome with your application, no later than (Month) (XX)

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

If you have site, country or departmental social media then feel free to switch any of the above links.

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