Brand Leader

Job Description / Capsule

The position holder is responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. The incumbent should be familiar with and aligned to the regional/ global strategies.

Objective

Critical actions

Measures (QQA)  

Building Brands / Therapy

• Support achievement of Market Share objective, bottom-line targets, top line & profitability

• Analyse market conditions and forecast sales and market share.

• Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium and Short term marketing plans

• Percentage increase in market share for portfolio

• Achievement of sales targets

• Review of strategies with functional head

• Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

• Develops and delivers key brand / indication level promotional assets relevant to market needs.

• Ensures market model are in line with global templates / standard Brand Plan template

• Monitors sales and product supply, ensures forecasts are adjusted as necessary.

• Tracks implementation plan with sales management to ensure achievement of targets.

• Regular reviews of global templates and marketing guidelines

• Review of strategies with functional head

• Achievement of budget spending according to plan

• Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

• Works to identify the key stakeholders and KOLs in the therapeutic area

• Establishes regular contact with key stakeholders, especially KOLs.

• Systems in place for targeting key stakeholders and KOLs

• Achievement of agreed number of contact and receives product/brand manager contact reports

• Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes 

• Tracks monthly performance vs budget, andanalyse reasons for gaps.

• Completes and submits monthly summary of performance, including activities and A&P against the plan.

• Streamlines reporting system and re-evaluate the necessity of reports as required.

• Ensures completion of expense reports by team.

• All reports submitted are accurate, data interpreted (actual vs budget)

• New improvements/initiatives in place

Launch planning & execution support

• Support the development of relevant launch plan aligned to their respective tumor / brand

• Work effectively with the cross-functional team to support development of world class launch plans.

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

• Ensures compliance from all staff to guidelines, codes, policies and procedures.

• Ensures compliance with AZ code of conduct.

• Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).

• Discloses potential breach of codes or conducts.

• No non-compliance issues raised with local and global policies and procedures

• Less than 2 complaints from competitors against marketing practice

• No breach of confidentiality

• All disclosures are investigated and resolved

Strong Alignment to sales functions.

• Strong Alignment to sales functions.

• Collaboration with Sales team for effective and result oriented execution

Education, Qualifications, Skills and Experience

Essential

• University graduate, ideally MBA from reputable institute.

• 3 to 6 years’ commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing

• Proficient in oral and written communication (English).

Desirable

• Experience of alliance management in co-marketing / Co- promotion

• Prior experience in prelaunch & commercialising (preferably in global brand).

• Worked with prior experience in MDT management and Peri operative Tx settings 

Key personal capabilities and attitude

Key Functional Capabilities 

• Excellent Communication Skills

• Good Planning and Organisational Skills

• Excellent Scientific knowledge

• Ability to develop Strategic Partnerships

• Preferably having launch experience in oncology segment

• Through understanding of institution business and preferably state govt segment

Demonstrate AZ Values Consistently

• We follow the science

• We put patients first

• We play to win

• We do the right thing

• We are entrepreneurial

Key Relationships to reach solutions

Internal (to AZ or team)

• Sales Management and Field Force

• Medical and Regulatory departments

• Marketing colleagues

• Finance

• HR

• Supply Chain

• Global/regional groups

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.