Field Based Brand Manager Respiratory & Immunology

Join us at AstraZeneca in the Biopharmaceuticals Business Unit as Field Based Brand Manager.

As a Field Based Brand Manager, you will create and implement local strategy, lead the portfolio, and support the development and implementation of the strategic and tactical plan for the Brand within the Marketing Company under the guidance of the Franchise Lead. This is your chance to join our industry-leading Biopharmaceuticals team and be part of our rich and diverse pipeline that is evolving and accelerating.

Accountabilities:

• Planning of marketing, advertising, and sales promotion materials to implement marketing and sales goals and build and maintain strong external relationships with KOL’s
• Management of promotional activities within your territory and customer accounts and lead innovate brand strategies to ensure success and patient-focused outcomes.
• Creation of holistic, motivating campaign experiences for multiple audiences across key touchpoints, to drive positive change in attitudes and behaviour
• Ensuring that brand activities comply with global standards and align with patient perspectives.
• Implementation of a cross-functional account planning and customer engagement strategy for the Brand and regularly seeks cross-functional feedback to ensure it is functioning effectively and explores new and innovative approaches
• Implement engaging and effective brand strategies, anticipating market changes and identifying growth opportunities.
• Develop and execute cross-functional account planning and customer engagement strategies.
• Identification of priority target audiences and develop strategies to build the brand.
• Generate creative ideas and design compelling campaign experiences across multiple touchpoints.
• Use various communication channels to connect with target audiences.
• Execute campaigns flawlessly, optimizing progress for greater effectiveness.
• Maintain knowledge of AZ products, competitive products, and relevant selling skills.
• Perform all activities in accordance with AZ's Code of Ethics and relevant policies and patient safety and product quality standards.

Essential for the role will be:

• Master’s Degree in Medicine, Pharmacy, Science or Biology or a legally equivalent degree in another field which, in accordance is applicable classification of profession is required
• Pharmaceutical marketing or KAM experience of minimum 2 years
• Marketing knowledge (product planning, market research, insights collection)
• Therapy area knowledge is preferred
• Proficiency in English
• Driving license
• Strategic & creative thinking
• Communication and presentation skills
• Negotiation and argumentation skills
• In depth understanding of local healthcare system

Desirable Skills:

• In depth understanding of the TAs patient experience from diagnosis throughout the rest of their journey
• Demonstrable Strategic approach within specialty care business
• Clear evidence of innovation leading to success
• Strong focus on effective decision making and results

At AstraZeneca, we are driven by the solutions we bring to the healthcare ecosystem. We are a specialized team of trusted Biopharmaceuticals experts who are always nurturing and protecting our teams to remove any barriers to innovation and experimentation. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. We lead Commercial to provide solutions that make a difference, improving our patients' experience and health outcomes.

Ready to make a difference? Join our thriving Biopharmaceuticals team today!