Franchise Lead Biologics

Job Purpose:

• To contribute to the business success through the development and the implementation of actionable marketing strategies leading to profitable and competitively positioned biologics brands portfolio
• Maximize the success of biologic portfolio & contribute actively to the development of the disease area vision and strategy
• To lead a team of Brand Managers/Senior Brand Managers and work on their development
• To support & aid in the on boarding of new AB’s/ BM’s
• To achieve financial objectives, leveraging available resources in the most effective manner

Key Areas of Responsibility:

Operational Brand Management & Customer Excellence

• Lead the delivery of high-quality strategic plans for AstraZeneca Biologics Franchise, launch plans, business action plans and campaign plan in close collaboration with Sales, Medical, Regulatory, Corporate Affairs, Access, Finance and SFE
• Deliver and implement ambitious and customer focused brand strategic plans
• Assess regional opportunities for the biologics portfolio
• Provide clear recommendations to SMT on key business strategies such as budget, key strategic elements, major tactical programs, and any issues having significant business risk.
• Prepare and launch new biologic portfolio within Near East & Maghreb markets
• Develop the key performance indicators (KPIs) to ensure successful brands and address gaps and discrepancies

Customers

• Develop deep understanding of customer needs through innovative Market Research techniques and frequent contacts with key stakeholders and customers.
• Develop strong relationship with KOL and represent the company in external meetings
• Put in place effective operation plan in order to optimize relationship plans in collaboration with the BU Manager
• Regular contacts with KOLs to optimize current and future marketing initiatives across multiple channels while bringing innovative solutions
• Identify future opportunities with key stakeholders.

Communication & Promotion

• Lead the cross-functional team to develop all campaign material and all the briefing documents to ensure maximum impact
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines
• Manage actively agencies to ensure optimal use of available financial resources
• Briefing and selection of agency
• Review performance of agency and costs
• Collect adequate feedback on promotional material/items at feedback meetings
• Organize, in collaboration with members of the brand team as required:
• Advisory boards, round tables or other expert meetings
• Speaker/PM Lead Meetings
• Launch meetings
• Be actively involved in the organization of regional and national sales meetings as required
• Ensure full compliance of material / activities with ethical and AZ Pharma code (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures)

Cross -Functional Relations

• Act as a key element of the cross-functional team
• Able to work among virtual highly matrixed teams with proven effectiveness.
• Able to lead cross-functional meetings, drive collaboration and alignment across multiple markets

Minimum Criteria and Competencies:

Internal candidates:

• minimum 2 years of experience in Astrazeneca as Senior Brand Manager
• For internal candidates: R&I experience is a must

External candidates:

• Bachelor’s degree of pharmacy, Life sciences, medicine or chemistry with a minimum of 6 years’ experience in pharmaceutical marketing is required
• Minimum of 3 years as senior marketing experience
• Prior leadership experience managing teams and marketing budgets
• Biologics experience is a must
• Proven experience in managing product launches, brand positioning and lifecycle management
• French language is a plus, English language is a must
• Willingness to travel extensively for fieldwork, business meetings, conferences and stakeholders meetings
• Ability to network across geographic and cultural boundaries
• Strategic planning: ability to design and implement effective marketing strategies
• Market research & analysis: understanding of market trends, competition and customer needs
• Product management: knowledge of portfolio management, forecasting and pricing strategies
• Leadership & communication: strong team leadership, stakeholder management, influencing and  negotiation skills
• Digital marketing: familiarity with digital tools, CRM platforms & multichannel campaigns
• Excellent project management skills and excellence in execution
• Strong communication, presentation and interpersonal skills
• Business acumen and good knowledge of P&L development
• Team working and networking
• Able to handle complexity and high problem solving ability
• Analytical mindset with results driven approach
• Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependant issues. Demonstrates the ability to prioritize brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition
• Ability to lead the execution of the above listed tasks in consent with direct manager