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(Senior) Marketing Excellence Manager - HCM

Ort Ho-Chi-Minh-Stadt, Ho-Chi-Minh-Stadt, Vietnam Anzeigen-ID R-200793 Veröffentlichungsdatum 28/05/2024

(Senior) Marketing Excellence Manager - HCM

About AstraZeneca and AstraZeneca Vietnam


AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2022) with various other industry awards from BritCham, EuroCham, and government agencies.

What you’ll do

Job Description / Capsule

This position reports to the Commercial Excellence Director and is responsible to ensure the development of marketing and launch capabilities of the relevant Marketing staff in each Business Unit in compliance with KPI’s and business targets of the company.

The role will entail offering strategic and developmental insight to drive marketing best practices and tools across Business Units in line with Global/ Regional Commercial Excellence guidelines and materials.

Typical Accountabilities

(bullet point list)

  • Build the Marketing and Launch capabilities through  Marketing excellence plan to develop Marketing staffs on annual bases and in line with Capabilities Frameworks, Marketing Success Profile assessment (MSP) outcomes-that conduct twice a year and leads them through execution. Establish activities KPI’s, monitor the development progress of our marketing team and actions accordingly.
  • Work with Business Unit Director and Senior Leader to define and align training plan for MKT staff in accordance with business needs especially for the new marketers. Creates, design and format of different training programs for MKT considering global tools, resources and practices. Ensure the implementation and follow up actions across teams.
  • Driving & reinforce the learning culture among marketers on Degreed marketing hub, Omnichannel, global/regional programs…: monitoring the learning progress, applying & sharing among team
  • Drive strategic Brand planning process, Brand execution plan & Business review meetings in line with Global/ regional recommendations and timelines and Frameworks. Prepare & coordinate internal process for these events with the participation of the cross-functional team & region
  • Launching, training & Implement Global Launch excellence process, manage and lead a consistent and robust local product launch process which incorporates Launch excellence framework, Launch readiness review meetings & KPIs monitoring
  • Driving use of Marketing best practices and tools which are aligned to Global/Regional Commercial Excellence guidelines and materials. Identify opportunities to enhance and leverage best practices sharing among marketing teams
  • Lead/facilitate all marketing market research activities for AstraZeneca Vietnam and as per department request.
  • Plans and manages the budget for development plans & trainings according to corporate demands and schedule
  • Representative for AZVN for relevant regional/global working group like Marketing excellence champion
  • Personal Development  :  Identify areas for self-development and own/discuss IDP with clear actions timeline, attend & participate BU/TA/Brand meetings & global/regional meetings , continuous update the environment changes that leading to new skills requirement for yourself & for marketing team, AZ Products/TA knowledge is required

Education, Qualifications, Skills and Experience


  • Medicine & Pharmacy University degree is required. Masters of Marketing or Business degree preferable.
  • Minimum 5 years’ experience in Marketing & at least 2 years in Marketing Management position in a pharmaceutical organization (preferably MNC). Be able to demonstrate extensive experience in the operational management of an in-house marketing function
  • Have a strong understanding and appreciation of leading edge, marketing disciplines along with a passionately curious nature for agile improvement
  • Be a consummate marketing professional with an excellent eye for detail, able to handle multiple projects adeptly and possessed of great amounts of energy and drive
  • Have excellent interpersonal and people management skills, able to develop and maintain strong relationships with stakeholders within in the Marketing function and the wider business.
  • Project management experience essential
  • Excellent written and verbal English
  • Be a good influencer, good at engaging with stakeholders so that the value of marketing is understood, in the process developing lasting, mutually


  • Experience in similar position in MNC Pharmaceutical company
  • Effective Communication & Interpersonal skills
  • Training skill
  •  Strong marketing experience
  • Patience
  • Open minded
  • Good listening skill
  • Customer centric

Key Relationships to reach solutions

Internal (to AZ or team)

  • In country: Business Unit Diretor, Marketing, Medical, Market access, Field Force, Regulatory, Finance…
  • Above country: Regional/Global marketing excellence team..

External (to AZ)

  • Key opinion leaders, doctors, medical societies, healthcare associations

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

What will you get?

We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.

So, what’s next?

If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.

If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.

Where can I find out more?

Visit our website www.astrazeneca.vn

Follow us on LinkedIn www.linkedin.com/company/astrazeneca/

Contact us via recruitment.Vietnam@astrazeneca.com

10000159 E CNCS

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