Brand Manager

Introduction to role:

Drive the commercialisation of the haematology portfolio on a national level by co-developing the cross-functional brand strategy, implementing the marketing strategy and driving the operational marketing mix and tactics. The brand manager actively and directly contributes to the brand ambition by delivering budgeted sales growth & prepare the internal and external environment for further expansion of the haematology portfolio.

Job Responsibilities:

• Lead the process of developing the cross-functional brand strategy, together with the core members of cross-functional team, based on global plans and tailored to local insights & market analytics
• Overlook the implementation of the brand strategy throughout the year, monitor and adjust where relevant based on continuous market insights
• Develop and implement the full range of marketing tactical elements (omnichannel campaigns, commercial assets…) to support the cross-functional team to realize brand ambition    
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, sales & medical insights…) with quantitative feedback available through various data sources and reports
• Drive and align the Cross-functional Brand Team throughout the year via organisation of regular brand team meetings & ad hoc meetings.
• Prepare internal & external haematology environment  to prepare for upcoming launches and expansion of the haematology portfolio
• Participate in the training & development for field force and other customer facing roles on brand information.
• Build and maintain a strong network in the field.
• Responsible for marketing budget of assigned brand(s).
• Partcipate in business forecasting for current and future indications to support appropriate resource allocation
• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
• Comply with all external regulations and internal policies.
• Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy (Patient Group interactions) and Procurement (engagement of third-parties).

Job Requirements:

• Master’s Degree in Scientific Field or related
• Languages: preference for trilingual candidate (English, French, Dutch); bilingual (English + Dutch or French) is a must
• Experience managing complex projects
• Proven brand management experience incl. working in a cross-functional environment

Nice to have:

• Sales experience
• Understanding of the development and commercialization of pharmaceutical products in Belux
• Understanding of the Belgium and Luxembourg Healthcare environment
• Experience in brand forecasting
• Experience of launching a product

We offer...

When we put unexpected teams in the same room, we fuel bold thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and ambitious world.

Why AstraZeneca?

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey, improving their experience and outcome. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

Ready to make an impact? Apply now and join us on this exciting journey!