Brand Manager Hemato-Oncology

Brand Manager Hemato-Oncology

Location: Groot-Bijgaarden, Belgium

Introduction to role:

Drive the national success of the haematology portfolio by crafting and leading a cross-functional brand strategy, completing innovative marketing plans, and implementing impactful operational tactics. As a Brand Manager, you’ll play a pivotal role in achieving bold sales growth targets while strategically positioning the portfolio for future expansion—both within the organization and across the market landscape. This is your chance to lead, innovate, and make a lasting impact in the world of haematology.

Job Responsibilities:

• Lead the process of developing the brand strategy, together with the core members of cross-functional team, based on global plans and tailored to local insights & market analytics
• Overlook the implementation of the brand strategy throughout the year, supervise and adjust where relevant based on continuous market insights
• Develop and implement the full range of marketing tactical elements (omnichannel campaigns, commercial assets…) to support the cross-functional team to realize brand ambition    
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, sales & medical insights…) with quantitative feedback available through various data sources and reports
• Drive and align the Cross-functional Brand Team throughout the year via organisation of regular brand team meetings & ad hoc meetings.
• Prepare internal & external haematology environment  to prepare for upcoming launches and expansion of the haematology portfolio
• Participate in the training & development for field force and other customer facing roles on brand information.

Crucial Skills/Experience:

• Master’s Degree in Scientific Field or related
• Proficiency in English and French/Dutch
• Experience managing complex projects
• Shown brand management experience incl. working in a cross-functional environment in a pharmaceutical industry

Desirable Skills/Experience:

• Sales experience
• Proficiency in all three languages: English, Dutch and French
• Understanding of the development and commercialization of pharmaceutical products in Belux
• Understanding of the Belgium and Luxembourg Healthcare environment
• Experience in brand forecasting
• Experience of launching a product

We offer...

When we put unexpected teams in the same room, we fuel bold thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and bold world.

Why AstraZeneca?

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are molding the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey, improving their experience and outcome. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

Ready to make an impact? Apply now and join us on this exciting journey!