Associate Brand Manager

In close collaboration with the Brand Manager, the Brand Associate assists with the development and implementation of marketing plans, including distribution channel solutions (digital, social media …), sales activities, and promotional materials for a specific product or therapeutic area.

In addition to the general description, the following summarize key result areas, specific accountabilities and / or tasks, etc. associated with this job title:

• Assists with the development of marketing plans and takes ownership of the implementation of specific projects within the plan.

• Develops and tailors brand messages & tactical plans in line with the global brand strategy

• Provide customer and market insight to the Brand Team to track performance & for strategic steering

• Assist in the development of the Business Action Plan (BAP)

• Implement the 6-12-month tactical marketing plans as defined within the BAP together with Brand Team

• In Lead of Task Force to gain both Sales & Medical understanding/Input when developing multi-channel promotional material.

• Work closely together with the sales force and has regular contacts with customers/Key External Experts (KEEs) to get good understanding of customer needs and test the impact of messages/activities.

• Organises/Coordinates campaign meetings; train sales representatives

• Assist with development of budgets and monitoring of expenses related to own projects

• Tracks and analyses brand/product and competitive performance and trends

• Ensures full compliance of material & activities with AZ pharmacode

Education, Qualifications and Experience

Essential

• Master’s Degree in Scientific Field or related

• Languages: ideally trilingual English, French, Dutch

• Experience managing complex projects

• Brand management experience

Desirable

• Sales and/or Sales Leadership experience

• Understanding of the development and commercialization of pharmaceutical products in Belux

• Understanding of the Belgium and Luxembourg Healthcare environment

• Experience in Insight/Market Research

• PhD