Integrated Insights Associate Director, US Oncology, IO

The IntegratedInsights Associate Director, US Oncology,IOgeneratesactionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Integrated Insights Associate Directorwill use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a deep experience withprimary market research techniques and secondary data analysis. 

Applying deep technical expertise,the Integrated Insights Associate Director quickly identifieshighest priority insights gaps, selects the best market research methodology to answer them, executes projects with the right balance of speed and rigor, and delivers result that impactdecision-making for the franchise.

The Insights Associate Director contributes to the overall US Insights function, defining and elevating best practices, capabilities, and innovation. In addition, they will provide coaching and guidance to more junior insightsteam members.

This role reports to the Senior Director, Integrated insights and sits within US Integrated Insights, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics.

Responsibilities:

• Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues

• Continuously assess priorities on market research/ insight plans and execute market research projects with minimal supervisionby leading external agency work;develop and maintain market research project budget

• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership

• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options

• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues

• Lead insights metrics/KPI tracking for the brand (e.g., ATU, Chart Audit), acting as the voice of HCPs and consumers for the brand

• Create the integrated insights picture for the franchise, weaving togethercross-indication primary market research, secondary analysis, and analytics from US Insights & Analytics colleagues; incorporate key insights results from outside the department (e.g. Global, Medical, Precision Medicine)

• Align with senior stakeholders (e.g., US Franchise VP) on franchise insights priorities

• Provide consultative guidance to more junior insights team members, including project scope andmethodology

• Contribute to overall insights function development and innovation

Leadership Capabilities:

• Passion for Customers: Understands one's customers and uses that insight to provide value; Highly consultative with ability to build credibility and relationships with key stakeholders.

• Thinks Strategically: Strategic and critical thinking skills to quickly identify and act on opportunities, combining forethought with action.

• Acts Decisively: Makes and acts on decisions quickly and effectively; Comfort with ambiguity with the ability to challenge traditional thinking and courage to take smart risks to solve problems.

• Works Collaboratively: Actively creates and promotes cross-boundary collaboration to achieve better business results.

• Ability to influence:Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of business performance infused with insight and business implications/actions to be considered.

• Lead without authority: Demonstrated success in mentoring, coaching, directing others towards delivering towards a shared goal, even without direct reporting lines; Creates an environment that enables others to perform at their best.

Essential Experience/Qualifications

• Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)

• 5+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking)

• 4+years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis

• Proven ability to influence laterally and vertically

• Deep understanding of primary market research tools and techniques

Desired Experience/Qualifications

• Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA) 

• Launch Experience and theability to develop end-to-end Launch Insights Plans to ensure successful Launch Readiness of a new Brand or indication

• Experience working in Oncology

• Experience leading cross-functional teams