Campaign Operator– Salesforce Marketing Cloud

Job Title: Campaign Operator–Salesforce Marketing Cloud

Career Level - C1

Introduction to role

We are looking for a hardworking and dynamic marketing automation operations manager with extensive experience on Salesforce Marketing Cloud platform and CDP experience, preferably Salesforce Data Cloud. The individual should have implemented projects and possess a natural flair for technology. With strong interpersonal communication and a collaborative attitude, the person is expected to partner with global and diverse collaborators.

Accountabilities

• Work in Martech stack transformation from an operations perspective, establish new ways of working, manage scale out to different markets.

• Design, configure, and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder™, Cloud Pages, SMS, and push notification campaigns.

• Good understanding of data modelling, integration architectures and data governance standard processes.

• Collaborate with team members to drive end-to-end campaign execution from requirements to configuration and distribution.

• Understand data integration processes and work with IT teams to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.

• Work with IT team to build solutions that apply out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.

• Understanding of Salesforce connectors, Code languages (incl. Apex and JavaScript), knowledge of JSON data structure, SQL and SOQL.

• Knowledge on usage of AMP scripts in journey builder or profile segmentation.

• Engage with customers to evaluate and recommend optimization strategies for technical architecture, dev/ops, performance, and solution design specific to Data Cloud and Marketing Cloud.

• Proven ability to analyse, design and optimize business processes focusing on data integration architecture.

Essential Skills/Experience

• More than 3 years of overall experience in marketing automation and 1-2 years’ experience with SFMC (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio etc.)

• Excellent business acuity and communication skills.

• Strong focus on customer centricity and customer experience.

Desirable Skills/Experience

• Experience with marketing campaign design and implementation and/or with brand teams, implementing promotions or campaigns.

• Experience with technologies and processes for content management systems, digital asset management software, web content management.

• Experience with technologies and processes for mobile and social media technologies, solutions, and strategies.

• Experience with marketing customer data models.

When we put unexpected teams in the same room, we fuel daring thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and daring world.

At AstraZeneca, our work has a direct impact on patients, redefining our ability to develop life-changing medicines. We empower the business to perform at its peak by combining brand new science with leading digital technology platforms and data. Our dynamic environment offers countless opportunities to learn and grow, whether that's exploring new technologies in hackathons or redefining roles and work processes. We are committed to driving cross-company change to redefine the entire industry.

Ready to make a difference? Apply now!