Senior Manager, US Marketing, Hematology and Nephrology
Boston -Seaport (60% onsite required)
This is what you will do:
The Senior Manager, US Marketing, Hematology and Nephrology is a key position within the US Rare Disease Commercial Team, working closely with the Director, US Marketing, Market Shaping, Hematology & Nephrology. This role provides a unique opportunity to support both established products and late-stage pipeline assets, playing a key role in the development of tactics for HCP and patient marketing initiatives and promotional activities. The incumbent will be entrusted with the responsibility to innovate and lead, ensuring executional excellence of both personal and non-personal promotional tactics. Responsibilities will encompass traditional marketing and peer-to-peer activities, congress presence, planning of launch and Plan of Action (POA) meetings, and supporting marketing operations.
You will be responsible for:
Supporting the execution of the US Hem/Neph commercial strategy
Development and implementation of unbranded and branded tactics in collaboration with internal teams, creating engaging and impactful promotional materials that align with strategic objectives and ensure optimized market development prior to and after launch
Leading congress planning
Amplifying peer-to-peer messages through multichannel engagement tactics
Contributing to tactical plan development of established products and launch assets
Managing project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
Leading the development of training materials to support the field organization for launch; plan and coordinate communications for roll-out
Overseeing field force resource guide and track utilization of field force resources in inventory
Collaborating extensively with marketing, field teams, training department, and other functions to ensure we are achieving key milestones and targets and uncovering needs/trends
Tracking and monitoring key performance indicators for both personal and non-personal promotion
Staying informed on competitive and industry trends to identify new growth opportunities proactively
Managing external agency partners, including management of associated project budgets and forecasts/accruals
Collaborating with Procurement and Legal to process and submit contractual documents (e.g. scopes of work; consultant contracts) efficiently
Partnering closely with finance to oversee budget and accrual tracking
You will need to have:
Bachelor’s degree required (science or business field preferred)
3+ years of progressive experience in marketing and/or relevant commercial experience in biotech/pharma (e..g agency or consulting); minimum of 1 year marketing drugs in the US
Strong project management, communication, and organizational skills
Capability to manage multiple projects concurrently, ensuring timely completion and adherence to budget while prioritizing requirements
Demonstrated cross-functional collaboration and proven ability to influence without authority
Experience in managing external agencies or vendors along with responsibility for budget management
Understanding of the Legal and Regulatory environment in pharmaceutical promotion, including Medical/Legal/Regulatory Review Committee process
Ability to work independently and under pressure in a fast-paced environment, prioritizing work to achieve positive results
Ability to travel up to 20% of time
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours
We would prefer for you to have:
Experience in rare disease/high-value biologics and/or hematology or oncology
US launch readiness experience
Strong scientific orientation and background
MBA
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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