Senior Manager, Corporate Brand & Creative
Location: Barcelona (on-site)
As Manager Corporate Brand & Creative you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to manage corporate brand and creative output in support of a differentiated and trusted corporate brand and reputation.
You will work alone and under direction to manage a varied range of important corporate brand programmes, working across GCA and with international teams and agencies to ensure a high-level of creative output and strong visual identity.
This will include the day-to-day delivery of key corporate brand and campaign assets, managing brand guidelines, visual libraries and materials and driving forward our brand engagement and guardianship programme. You will also be responsible for managing key brand platforms and tools, including our online brand platform and our branded PowerPoint template. This involves strong technical expertise and ability to source and pilot organisational tools, providing training and support throughout their adoption and implementation.
You will be expected to contribute to the delivery of signature brand programmes, and to support the translation of the corporate brand into a wide range of business applications, assets and campaigns.
You will need to collaborate cross-functionally with teams across Corporate Communications and Global Corporate Affairs to respond to brand queries, support the development of compelling creative content and ensure brand adherence. You will be responsible for reviewing brand and creative content and quality control of external contractor and agency work.
You will be a key member of the Corporate Brand & Reputation team, expected to play an active role in shaping the Corporate Brand & Reputation team’s agenda and working with communicators from all business areas to drive impact at global, regional and market levels in support of business priorities. Cultural awareness, digital accessibility and ability to work with teams across corporate communications, including digital, media and internal communications will be key.
You must be proactive and innovative, able to work across a range of communications disciplines. Excellent visual judgement, project management, planning and multi-channel communications experience (particularly digital communications and analytics) is essential. You will be expected to play an important role in fostering a positive culture as part of the broader Global Corporate Affairs team.
Key responsibilities
- Work under direction and alone to manage and coordinate the delivery of key corporate brand assets and activities.
- Partner with global, regional and market teams to support the delivery of high-quality, creative content and ensure brand adherence.
- Implement learnings and drive action and optimisation across the team, adopting best practices and ensuring approaches remain best-in-class.
- Ensure all communications share a unified look and feel that reflect the company’s business priorities, strategy and brand.
- Manage contract resources to support effective execution of communication activities as required. Oversee quality and compliance of work.
- Upskilling the organisation on the importance of brand through training and education.
Knowledge and experience
- Minimum 5-7 years brand and design experience working in a fast-paced global in-house or agency communications team.
- Experienced brand and creative strategist with demonstrable understanding of the end-to-end brand or creative processes, from taking a brief through to content delivery.
- Experience in working with international teams or on projects with international dimensions.
- Previous experience of CRM websites and strong IT system knowledge.
- Significant experience of managing different stakeholder relationships and confident at managing up.
- Skilled at using social media and digital content creation, and experience in measurement and how to use data and research to drive brand and communications efforts.
- Experience of working in pharma/other highly regulated sector is desirable.
Capabilities and behaviours
- High level of technological competence and skills able to manage online content management platforms with strong knowledge of technology options.
- Exceptional project management skills and good interpersonal skills with ability to manage external resources/agency partners.
- Strong knowledge of social media and translating technical content into on-brand materials for a broad range of audiences.
- Strong visual judgement and design oversight skills.
- Resilience under pressure.
- Confidence around leaders and global Corporate Affairs colleagues. Comfortable delivering alternative viewpoint.
- Team worker with high level of personal accountability.
- Able to develop and maintain networks across business and cultural boundaries.
- Self-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiative.
- Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines.
- Comfortable operating in a matrixed environment.
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