Product Manager

What you do
As a Product Manager, you will be responsible for the development and execution of a Brand Strategic Plan (BSP) to drive market share growth and achievement of promotion targets for the allocated product/therapeutic area.

Key Responsibilities:

Planning:
• Develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.
• Execute the BSP in the correct direction through timely cross-functional collaboration and customer communication.

Marketing & Product Management:
• Establish relationships with KEEs, Healthcare Professionals (HCPs) and relevant policy makers.
• Plan, allocate and implement BSP for all responsible products – current and new products.
• Conduct market research to understand the market, competitors, and brand positioning.
• Contribute to field force training on product, product positioning and key messages.
• Attend regular sales meetings and joint calls.
• Keep cross-functional communication and collaboration, including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.

Financial Management:
• Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
• Patient-Focused Mindset & Others.
• Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process.
• Identify patients ideally suited to AstraZeneca’s products through focused discussions on the customer's patient list with HCPs.
• Demonstrating knowledge and understanding of patients’ needs.
• Improving the patient experience and long-term value creation.
• Any other duties that may be assigned from time to time as required by the business.

Qualifications:
• Bachelor’s Degree in Pharmacy or related field
• At least 5 years of pharmaceutical experience in primary care/specialty care will be an advantage.
• Experience in Respiratory/ Diabetes / Cardiovascular / Oncology or specialty care portfolios.
• At least 3-5 years of marketing experience
• Experience managing complex projects.
• Excellent in communication, both English and Thai
• Proficient in English, Microsoft Word, Excel, and PowerPoint.