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Field Brand Manager

Ort Sofiya, Oblast Sofia, Bulgarien Anzeigen-ID R-195342 Veröffentlichungsdatum 06/05/2024

Would you like to apply your expertise to impact the patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

We are already the fastest growing pharmaceutical company in the industry, and there are countless new products and indications in our game-changing pipeline. We deliver this value through launch excellence, commercial effectiveness and maximizing the lifecycle.

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Business Area

In this role you will support the development and implementation of the strategic and tactical plan for the Brand within the Marketing Company under the guidance of the Marketing Manager. Field Based Brand Manager (FBBM) plans, creates, and produces marketing, advertising, and sales promotion materials.

Main Accountabilities:

The role broadly includes the following key components:

  • Understands and articulates the patient’s perspective from the moment of diagnosis and throughout their journey.
  • Uses this and marketplace insight to support effective and competitive strategic and tactical Marketing plan(s) and Financial plan(s).
  • Ensures that strong external relationships are built and maintained.
  • Inspires the team to develop and utilize this patient understanding to challenge and innovate, thereby ensuring that AZ truly delivers for these people.
  • Works with the responsible Marketing Manager and promotional teams to help shape Brand direction, ensuring the critical success factors for the country are supported.
  • Creates innovative and highly effective strategic Brand plans for the Brand.
  • Supports that through a deep understanding of the patient journey, the Brand plan delivers essential short-term growth and long-term Brand success.
  • Works with cross-functional teams to develop clear country ‘value’ propositions for patients and individual healthcare systems/healthcare professionals. Supports that these are sanctioned and aligned with the Global Brand team strategy.
  • Oversees the budget management for the Brand.
  • In collaboration with the responsible BUD agrees and delivers upon growth, sales and operational metrics, measurements and targets for the Brand.
  • Chooses the most promising Brand opportunities and associated priority target audiences.

Essential for the role

  • University education preferably in Medicine, Pharmacy, Science, Biology
  • Pharmaceutical sales representative or KAM experience
  • Marketing knowledge (product planning, market research, insights collection...)
  • Therapy area knowledge
  • English
  • MS Office proficiency
  • Driving licence
  • Strategic & creative thinking
  • Sales orientation
  • Communication and presentation skills
  • Negotiation and argumentation skills

Desirable for the role

  • Product management experience
  • Leadership ability

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. Interested? Come and join our journey. 

So, what’s next?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn: https://www.linkedin.com/company/1603/

Inclusion & Diversity: https://careers.astrazeneca.com/inclusion-diversity

Career Site: https://careers.astrazeneca.com/



10000139 D CNBM

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