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Franchise Lead Breast Cancer

Ort Groot-Bijgaarden, Flandern, Belgien Anzeigen-ID R-202662 Veröffentlichungsdatum 21/06/2024

Lead all marketing activities for Breast cancer treatment on a national level by developing and implementing the marketing strategies, operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. Lead and coach the field sales team in account management, key message delivery, sales approaches and channels and customer segmentation and targeting to achieve sales objectives.

Job Responsibilities (to include key result areas, specific accountabilities, tasks, etc.)

  • Accountable for all aspects of commercial activities, inclusive of insight-driven marketing strategy/execution and field team promotion for your brand/TA that meet brand objectives and improve the patient experience
  • Accountable for the business performance of your brand/TA as per Phased Budget target with full P&L responsibility and are responsible for ensuring key financial and brand metrics are met
  • Advocate for and lead the brands amongst office and field colleagues as well as external customers to ensure the Brand Plans deliver essential short term growth and long term brand success
  • Align the global strategic brand plans with local customer and market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans
  • Maximise the full use of all customer communication channels by developing brand materials (digital/print) and activities through cross-functional collaboration
  • Continuously seek to understand and embed customer/market insights into brand activities by synthesizing qualitative and quantitative information from various sources (e.g. field insights, market research…)
  • Be the product, competitor and market expert of assigned brands
  • Pro-actively adapt the Brand Plans with the continuously changing environment to maximise brand potential
  • Line manage the brand marketing team, providing coaching, guidance and overseeing development
  • Liaise closely with global and regional teams to align strategies, insights and key activities
  • Manage the alliance with Daiichi-Sankyo in breast cancer ensuring strong cross functional collaboration Lead and align the Cross-functional Brand Team
  • Lead training and development for field force and other customer facing roles on brand information
  • Work closely with marketing and sales in other therapy areas with overlapping customers to ensure synergies and alignment in field activities
  • Line manage the field sales team and/or Area Sales Managers, providing in-field coaching, helping in setting targets, individual objectives and working on individual development plans
  • Build and maintain a strong network of Key External Experts in the therapy area(s) as the external face of the brand(s), developing numerous privileged relationships
  • Act as a career mentor for key talent within your respective business area and are responsible for building, inspiring and retaining a high-performing team
  • Build and maintain a strong network in the field
  • Responsible for budget of assigned brand(s)
  • Ensure compliance with external regulations and AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy and Procurement

Leadership and Functional Capabilities:

  • Exemplify the AstraZeneca Values and behaviours (see annexe)
  • Marketing Excellence
    • Brand Planning
    • Product Launch
    • Omnichannel Marketing
  • Knowledge
    • Disease, Science, Product, Therapy, Competitors
    • Clinical Trial Methodology
    • Compliance
  • Business Acumen
    • Healthcare policy landscape
    • Market Access Environments
    • Business Insights, SFE
    • Finance and forecasting
  • Sales Excellence
    • Customer identification, segmentation and targeting
    • Sales techniques, field coaching and team management and motivation
    • Objective setting and performance tracking
  • Cross-functional Leadership
    • Patient centric brand leadership
    • Alliance management
    • Lead with and without authority and foster collaborative work
    • Personal effectiveness and impact on others
    • Peer coaching

Education, Qualifications and Experience

Essential

  • Master’s Degree in Scientific Field, marketing or related
  • Languages: Fluent English, ideally either French or Dutch
  • Experience managing complex projects
  • ≥6 years proven marketing and sales experience
  • Experience in KAM sales approaches
  • Track record of achieving/exceeding sales targets

Desirable

  • Sales Leadership experience
  • Understanding of development and commercialization of pharmaceuticals in Belux
  • Experience in Cancer treatments
  • Experience in Specialty Care
  • Experience in Insight/Market Research
  • Advanced degree/PhD/MBA

Key Relationships to reach solutions

Internal (to AZ or team)

  • Business Unit Director
  • Global/Regional Brand Leads
  • Sales
  • Market Access & Government Affairs
  • Medical Affairs Manager/ Medical Science Liaison
  • Finance
  • Compliance

External (to AZ)

  • Healthcare Professionals & Key External Experts (KEEs)
  • Pricing and Market Access professionals
  • Patient Groups
  • Creative agencies, Media, 3rd Party Suppliers



10000170 F SAGE

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